即將裁員 336 人?這也許會是 Twitter 重生的第一步

作者 | 發布日期 2015 年 10 月 14 日 9:14 | 分類 社群 , 網路 follow us in feedly

上周,36 氪就曾報道過 Twitter 即將在全公司範圍內進行裁員的消息。當時裁員傳聞一出,Twitter 股價立即下跌了 2.76 %。今天裁員消息進一步得到坐實。據 recode 報導,Twitter 在 14 日早上遞交給證券交易委員會的一份文件中顯示,即將大規模裁員 336 人,約合總員工數的 8%。這次裁員將花費 Twitter 大約 1,500 萬美元的費用,主要是用於支付員工遣散費。




Dorsey 在 8 月份曾宣布重組工程組織結構來提高運營效率。這家公司近年來變得越發臃腫,今年第二季度,Twitter 員工總數約為 4,200 人,較 2013 年第二季度末的 2,000 名左右員工增長了一倍以上,相比之下,Twitter 的用戶數增幅卻不到 50 %。

技術人員團隊是 Twitter 此次人員重組的重點。在 Dorsey 寫給全體員工的內部信中,這位重回 CEO 創始人再次強調道,「更靈活的產品和工程團隊可以保持更大的工作效率和工作積極性」。這次人員上的調整也被 Twitter 期望能為第三季度帶來更高的營收預期,公司將預期提升至了大約 5.6 億美元,Ebitda 利潤則提高到了 1.15 億美元。Twitter 在早先交易市場裡的股價也提升了 1.5 %。

誕生於 2006 年的小藍鳥今年已經 9 歲了。在體量增長趨於封頂後,Twitter 一直在尋求實現突圍的方法,但混亂的管理高層問題一直是塊心病。Twitter 之前剛經歷過一段 3 個月沒有正式 CEO 的尷尬窘境。而重新奪回 CEO 執政權的 Dorsey 似乎下定決心要為小藍鳥帶來重生,之前甚至有消息稱他們要向自己最有標志性的產品特性——140 字限制下手。現在看來,裁員和人員重組或許會是他們經歷重生的第一步。


以下為 CEO Jack Dorsey 信件全文:

From: Jack Dorsey
To: All Employees
Date: October 13, 2015
Subject: A more focused Twitter

Team,

We are moving forward with a restructuring of our workforce so we can put our company on a stronger path to grow. Emails like this are usually riddled with corporate speak so I’m going to give it to you straight.

The team has been working around the clock to produce streamlined roadmap for Twitter, Vine, and Periscope and they are shaping up to be strong. The roadmap is focused on the experiences which will have the greatest impact. We launched the first of these experiences last week with Moments, a great beginning, and a bold peek into the future of how people will see what’s going on in the world.

The roadmap is also a plan to change how we work, and what we need to do that work. Product and Engineering are going to make the most significant structural changes to reflect our plan ahead. We feel strongly that Engineering will move much faster with a smaller and nimbler team, while remaining the biggest percentage of our workforce. And the rest of the organization will be streamlined in parallel.

So we have made an extremely tough decision: we plan to part ways with up to 336 people from across the company. We are doing this with the utmost respect for each and every person. Twitter will go to great lengths to take care of each individual by providing generous exit packages and help finding a new job.

Let’s take this time to express our gratitude to all of those who are leaving us. We will honor them by doing our best to serve all the people that use Twitter. We do so with a more purpose-built team, which we’ll continue to build strength into over time, as we are now enabled to reinvest in our most impactful priorities.

Thank you all for your trust and understanding here. This isn’t easy. But it is right. The world needs a strong Twitter, and this is another step to get there. As always, please reach out to me directly with any ideas or questions.

Jack

(本文由 36Kr 授權轉載) 

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